Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.
ROI of a Successful Digital Marketing Program
Digital marketing ROI involves much more than the up-front payback of standard banner ads, organic content marketing is also a major player in the digital marketing space.
- Digital marketing reaches customers beyond advertisements. Seventy percent of internet users want to learn about products through content versus traditional advertisements (MDG, 2014).
- Digital marketing drives content marketing. The top five B2B content marketing tactics are social media content (92%), e-newsletters (83%), articles on your website (81%), blogs (80%), and in-person events (77%) (source).
- Digital marketing is vital for SEO. The first organic search results on Google account for 32.5% of traffic share for a search term.
Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day.